Search Engine Optimization
The majority of web traffic is driven by 3 major search engines: Google, Bing, and Yahoo!. If your website isn’t being ranked by these search engines, people aren’t going to find you without spending advertising $. Invest in our Search Engine Optimization campaigns and watch your business flourish.
As you would expect from a reputable Search Engine Optimization (SEO) company, we are very thorough in assessing your needs and in our analysis of your website in order to clearly identify the strengths and weaknesses of your site.
Our Seo Strategy Guide
- A review meeting is held with your company to determine goals for the SEO work.
- A detailed ranking assessment of any existing website is performed using advanced SEO tools to identify all relevant keywords which are currently driving traffic.
- An in-depth keyword analysis is carried out to identify new target keywords for which your company would receive reports gauging the campaigns success.
- A search engine accessibility check is made to ensure that your company website is fully search engine accessible.
- A website navigation check is undertaken to check that the website design hierarchy reflects the importance of key products and services and ensures top content achieves search engine prominence
- A link popularity check is made to assess the quantity and quality of all links that point to your website (sometimes referred to as ‘backlinks’).
- A detailed content review is made to check the search engine optimization status of your existing company website. We also look at the keyword targeting of each page, the Title tag usage, Meta description, keyword placement and density, together with assessing overall content quality and ‘fit for purpose’.
- A site design review is carried out to check that the site is ‘user friendly’ and designed in the best way to optimize sales conversion.
- A comprehensive SEO report is made to the company which details recommendations in a clear and easy-to-read format.
- SEO goals are established to benchmark results. These are usually based on seeing improvements in Google ranking over set timescales.
At Harvest Media Works, our strategies are grounded in effectively promoting your products and services online. Unlike some of our competition we only use ethical optimization techniques, which in turn ensure your website will not be removed from search engine results.
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